Abstract：WeChat ethnography is the formation which WeChat meets ethnography of a method in the an-thropology of the qualitative research, for creating a new field of anthropology in the network reality world. WeChat friends in the friends’ circle between the words, the text of the field work style attention and records, the relationship on line will be extended to online, becoming an important channel for the Anthropology of human involvement in the network daily life. As the research objects from the universities and the academic fields of WeChat friends’ circle, by the methods of field survey of virtual ethnography and semi-structured interviews to collect first-hand information, with the help of anthropology theories, experiential discussion is an chosen ideal method. WeChat as a self-media not only promotes the production of individual culture, but also produces a WeChat life style among WeChat community, WeChat society. The significance of the modern and post - modern in WeChat life and its social memory function are analyzed to get the important significance of anthropology and life history. To promote the research of WeChat ethnography and WeChat life, we should deal with the relation-ships between the virtual field and the real field work, individual and social perspectives.